
We build trust
We say what we know — and what we do not.
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Mission
Building Knowledge. It is a promise of expertise and empowerment.
Vision
Be your go-to, no-BS design and consulting team. We solve problems, tell the truth, and create relationships that last — straight-up advice with guts.
We have Building Knowledge, and we’re building knowledge… see what we did there?
Relationships
Explore the principles behind our work.

We say what we know — and what we do not.

For your budget, your time, and your building.

We have been the client. We remember.

Fees and risk on the table, early.

You should understand what you sign.

We share what we learn, so you can make informed decisions.
People
What does Building Knowledge mean to our team? Short conversations with each staff member are coming soon.
Building Knowledge with Steven Johnson
Video coming soon
Building Knowledge with Toby Welch
Video coming soon
Building Knowledge with Elizabeth Lufbery
Video coming soon
Building Knowledge with Suzanne Norris
Video coming soon
Building Knowledge with Jeff Welch
Video coming soon
Building Knowledge with Allie Turing
Video coming soon
Building Knowledge with Courtney Mackrell
Video coming soon
Building Knowledge with Kevin Martin
Video coming soon
Building Knowledge with Rob Jessup
Video coming soon
Building Knowledge with Porter Welch
Video coming soon

Architecture · Construction · Building Forensics
CEO and Principal Partner
Principal Architect and General Contractor
Steven founded the original firm, now known as Team LINEA, in 2002. He brings more than 25 years of experience as an Architect, general contractor, and strategic adviser. His work spans private residences, multifamily housing, senior living, mixed-use development, hospitality, industrial, and other complex building types.
For more than a decade, he has also advised on building-forensics matters and served as an expert witness. He focuses on making technical choices, project risk, and the consequences of design and construction decisions understandable.
Steven leads the Greensboro, NC Studio
“Speak the gospel at all times, if you must, use words.”
Credentials & focus

Construction
President and Principal Partner
Toby became a LINEA partner in 2025 after leading work across thousands of residential, commercial, and high-rise projects. He connects design intent to field conditions and helps teams turn investigation findings into practical construction decisions.
His experience includes building-envelope systems, forensic investigations, large remediation programs, and coordination with developers, attorneys, community associations, ownership groups, and field teams.
Favorite quote is awaiting approval.
Credentials & focus

Interior Design
Managing Partner · Interior Designer
As LINEA's first employee, Elizabeth helped shape the firm's integrated approach to residential architecture and interior design. She became a managing partner in 2025. She leads high-end homes and renovations with attention to materiality, spatial flow, and the lived experience of each room.
Her work translates client priorities into coordinated spaces, finishes, and details while guiding people through the many decisions that make a project personal and durable.
Favorite quote is awaiting approval.
Credentials & focus

Operations
Managing Partner · Finance
Suzanne brings more than 20 years of experience in finance, operations, and organizational leadership. She became a partner in 2025. She has managed complex budgets and internal controls and has served in municipal finance, including as a City Treasurer.
At LINEA, she guides financial discipline, risk management, human resources, and the operating systems that keep project and business commitments visible and accountable.
Favorite quote is awaiting approval.
Credentials & focus

Technology
Managing Partner · Technology
Jeff brings more than 15 years of experience in data architecture and business intelligence. He became a partner in 2025. His background includes cloud platforms, data integration, automation, analytics, and the systems that turn disconnected information into useful decisions.
At LINEA, he connects technology, project delivery, and client communication so design, field operations, and business performance can work from clearer shared information.
Favorite quote is awaiting approval.
Credentials & focus

Research · technical drafting · operational support
CAD Technician and Director of Research
Technical Drafting, 3D Modeling, Research & Data Management
Allie Turing supports LINEA’s mission of Building Knowledge by developing operational efficiency, research and development, data automation, and technical design assistance.
Her areas of support include technical drafting, 3D modeling, research, and data management across architecture, interiors, construction, and building forensics.
She has been part of LINEA’s technology and innovation initiative since 2026.
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Interior Design
Project Manager · Interior Designer
Courtney holds bachelor's and master's degrees in Interior Architecture from Marywood University. Her academic work emphasized adaptive reuse and urban environments, building a foundation in how existing places can be thoughtfully reshaped.
Her prior furniture-design experience informs a close attention to materiality and craftsmanship. At LINEA, she supports interior architecture, project documentation, and coordinated delivery at a human scale.
Favorite quote is awaiting approval.
Credentials & focus
Construction
Regional Manager · Field Operations
Brings field supervision and building-inspection experience to quality control, regional project coordination, and site reporting.
Construction
Regional Manager · Field Operations
Supports field operations, regional project coordination, site supervision, and project execution.
A full biography, direct contact, and favorite quote are awaiting approval.
Business Development
Regional Manager · Business Development
Builds client relationships and connects new project opportunities with the right LINEA discipline and leadership.
A full biography, direct contact, and favorite quote are awaiting approval.
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